In 1978, the launch of Mystère de Rochas marked a period when perfumery was entering a new era of complexity and allure. This was a time when fragrances were not merely scents but evocative creations that sought to capture elusive essences and emotions. The late 1970s saw a blend of nostalgia for classic elegance and a burgeoning fascination with the mysterious and enigmatic.
Choosing the name "Mystère" for their perfume was a deliberate decision by Parfums Rochas. In French, "Mystère" translates to "mystery" in English. The word itself conjures notions of intrigue, allure, and the unknown, suggesting something hidden yet enticing. For a perfume, "Mystère" suggests a fragrance that unfolds gradually, revealing layers of complexity and depth, much like a mystery unfolding its secrets.
Perfumery and mysteries share a common thread in their ability to captivate and intrigue. Just as a mystery novel or an enigmatic persona draws people in with its layers and unanswered questions, so too does a complex fragrance. The art of perfume-making often involves carefully guarded formulas, known only to a select few perfumers, echoing the secrecy and allure of a mystery.
