In 1980, when Parfums Rochas launched the fragrance "Macassar," the world was at a cultural crossroads. The 1980s marked an era of boldness and opulence, with a burgeoning interest in power dressing, luxury, and the emergence of men's grooming as a prominent trend. This was a time when masculinity was often portrayed through assertiveness, confidence, and a distinct sense of style.
The choice of the name "Macassar" for a men's fragrance by Parfums Rochas holds cultural and historical significance. "Macassar" refers to Macassar oil, a hair grooming product popular in the late 19th and early 20th centuries. The word "Macassar" itself originates from the Makassar language, spoken in South Sulawesi, Indonesia. In English, it refers to an aromatic oil used by men to groom and style their hair, often associated with sophistication and grooming rituals of the past.
Macassar wood, from which the oil was derived, is known for its rich, dark color and pleasant fragrance. In perfumery, the term "Macassar" evokes images of elegance, refinement, and tradition. The scent is often warm, woody, and aromatic, making it a fitting inspiration for a men's fragrance aimed at those who appreciate classic grooming and timeless elegance.
For the man who would have related to a fragrance named "Macassar" in 1980, it would likely appeal to someone who values tradition, sophistication, and a sense of history. They might see it as a way to enhance their grooming routine with a touch of nostalgia for classic masculine elegance. The fragrance itself, created by Nicolas Mamounas in collaboration with Roger Pellegrino of Firmenich, would have been crafted to embody these qualities—perhaps featuring notes that are woody, aromatic, and subtly complex.
