Tocade by Rochas c1994

Tocade by Rochas was launched in 1994, a decade marked by significant cultural and social shifts. The early 1990s saw the aftermath of the economic boom of the 1980s, a period of optimism and consumerism, giving way to a more nuanced and introspective era. The rise of grunge fashion, alternative music, and a new wave of feminism were emblematic of this time. Women in the 1990s were increasingly asserting their independence, exploring their identities, and embracing a blend of modernity with a touch of nostalgia for past glamour. In this context, Tocade by Rochas emerged as a symbol of bold femininity and playful sophistication.

The choice of the name "Tocade" for this perfume is particularly significant. "Tocade" derives from the French word "toquade," which means "flirtation." This term evokes a sense of lightheartedness, spontaneity, and charm, capturing the essence of a fleeting romantic fancy or a whimsical attraction. The word itself carries connotations of playfulness and allure, making it an apt choice for a fragrance intended to embody the spirit of flirtation and joyful seduction.

In English, "toquade" translates to "flirtation," a term that perfectly aligns with the intended persona of the perfume. By naming the fragrance Tocade, Parfums Rochas aimed to convey a sense of whimsical charm and irresistible allure. This name suggests a fragrance that is not just a scent but an experience—a playful dance of notes that captivates and intrigues. It hints at a perfume that is meant to be worn with confidence and a touch of mischief, appealing to those who enjoy the art of subtle seduction and the thrill of romantic adventures.

"Tocade" is an appropriate name for a perfume because it resonates with the experiences and emotions of its intended audience. The 1990s woman who would be drawn to a fragrance called Tocade would likely be confident, independent, and open to exploring new facets of her personality. She would appreciate the blend of traditional and modern elements, much like the fragrance itself, which combines classic floral notes with a contemporary twist.

This woman would respond to Tocade with enthusiasm, finding in it a reflection of her own playful and flirtatious nature. The scent would serve as an extension of her personality, enhancing her charm and leaving a memorable impression on those around her. Tocade would become her signature, a fragrant expression of her joie de vivre and romantic spirit.

Byzance by Rochas c1987

Byzance by Rochas was launched in 1987, a decade marked by bold fashion statements, opulence, and a nostalgic resurgence of historical and cultural motifs in design and art. This period saw the world recovering from the economic upheavals of the 1970s, with a renewed interest in luxury and excess that characterized the 1980s. In this context, Parfums Rochas chose the name "Byzance" for its perfume, a name that evokes the grandeur and mystique of the Byzantine Empire, known for its rich cultural heritage and luxurious artistry.

The French word "Byzance" translates to "Byzantium" in English, referring to the ancient city that later became Constantinople and is now Istanbul. By choosing this name, Rochas intended to evoke the opulence, sophistication, and exotic allure of the Byzantine Empire. The Byzantine mosaics of Ravenna, renowned for their intricate beauty and shimmering golden hues, served as a direct inspiration for the fragrance. These mosaics, with their depth and complexity, symbolize a world of luxury and grandeur, qualities that the perfume sought to encapsulate.

Byzantium and perfumery share a commonality in their dedication to craftsmanship, luxury, and sensory indulgence. Just as the Byzantine Empire was known for its detailed and lavish art, so too is the world of perfumery dedicated to the creation of intricate and sumptuous scents. The name "Byzance" is therefore appropriate for a perfume as it suggests an experience that is both rich and complex, inviting the wearer to indulge in a sensory journey reminiscent of the empire's splendor.

A woman who would have related to a fragrance called "Byzance" in 1987 is one who appreciates history, luxury, and artistry. She is likely sophisticated, confident, and drawn to the exotic and the opulent. This woman might see herself as a modern-day empress, commanding attention and admiration through her elegance and poise. The fragrance would resonate with her as a symbol of her own inner strength and beauty, much like the empresses of Byzantium.

Air Jeune by Marcel Rochas c1936

In 1936, the world was experiencing significant transitions. The lingering effects of the Great Depression were still felt globally, yet there was a palpable sense of hope and renewal. Paris, the epicenter of fashion and culture, was vibrant with creativity and resilience. It was against this backdrop that Marcel Rochas, a visionary couturier known for his modern and elegant designs, introduced his line of perfumes. These fragrances, including Air Jeune, Audace, and Avenue Matignon, were exclusive to Rochas' fashion shows, embodying his philosophy that "one should notice the scent of a woman before even seeing her."

The name "Air Jeune" translates to "Young Air" in English, capturing a sense of youthful freshness and vitality. This name was carefully chosen to reflect the essence of the fragrance—a light, invigorating scent that exudes the spirit of youth and new beginnings. In a time when the world was slowly emerging from economic hardship, "Air Jeune" represented a breath of fresh air, symbolizing renewal and the promise of a brighter future.

"Air Jeune" was an appropriate name for a perfume designed to evoke feelings of rejuvenation and modernity. It appealed to the contemporary woman of the 1930s who was increasingly independent, confident, and keen on embracing new trends. This woman would be drawn to a fragrance that mirrored her own sense of freshness and sophistication, one that enhanced her presence and left a lasting impression.